A former coworker had moved to another job and immediately had marketing needs. Their brand wasn’t cohesive and confusion over hierarchy of copy was among the many challenges their marketing assets faced. They wanted to keep the logo as is, but reinvent the brand around it. Since I introduced the following, I’ve heard nothing but rave reviews up and down the organization.

IDeaS (Integrated Decisions and Systems, Inc.) began in 1989 when two revenue scientists decided it was time for a more impactful approach to revenue management. Since then, IDeaS—now owned by SAS—has transformed into a leading provider of revenue management and profit optimization software and services for hospitality organizations worldwide.