This was another self-initiated discovery project of a brand I consume on the regular. I'm sure some people pine for the 1980's tracksuit from which LaCroix took their current branding, but I am not a fan of the brush script font and the brush stroke artwork. My main goal was to provide a cleaner more timeless identity that would position the naturally-essenced water in a better place among the growing and often higher priced sparkling water competitors.