During my 13-year stint with Starkey Hearing Technologies, I was the primary designer for the NuEar brand. That meant being the steward of brand guidelines, the deputy of style guides and the architect of marketing materials. As an official kick off to the rebranding efforts of NuEar Hearing Instruments, a higher end coffee table book was created. I spec'd out everything in this project from the Mohawk Via paper, to the Pina Zangaro screw post book, to the process for customizing the front interior page with individual customer's logos. It exceeded management's expectations and grew the faith, loyalty and trust customers had in the company.