My relationship with IDeaS allowed me to work on beer packaging. They were private labeling some existing beers from Rush River brewery located in River Falls, Wisconsin. The labeling needed to adhere to both the brand guidelines of IDeaS and the guidelines for all beer labels. I was able to not only do the design on this project but also minor copywriting in the form of the tag lines on the top of the labels. All of the above were extremely well received.

This project impressed Rush River Brewing so much that I procured some freelance work with them for the Light Beer packaging. It is also pictured.